Google Ads (PPC)
That Books Jobs

For home service businesses, we recommend starting with a minimum of $2,000-$3,000/month in ad spend for a single service area, with $5,000-$10,000/month being the sweet spot for most established companies. This budget range allows us to generate enough data to optimize effectively and capture sufficient market share. Companies in competitive metros like Nashville, Dallas, or Atlanta may need $8,000-$15,000/month to dominate their market. We'll analyze your specific market, competition, and revenue goals to recommend the optimal budget during your free audit.

Google Ads generates calls within days of launch — that's the beauty of paid search. A well-structured campaign can start producing qualified leads within the first week. However, the first 30-60 days are an optimization period where we gather data, refine targeting, adjust bids, and eliminate wasted spend. Most clients see their cost-per-lead decrease by 30-50% between month one and month three as our optimization takes effect. By month three, campaigns are typically operating at peak efficiency with consistent, predictable lead flow.

Both — they serve different purposes and work best together. Google Local Services Ads (LSAs) appear above traditional Google Ads at the very top of search results, charge per qualified lead rather than per click, and include the Google Guaranteed badge that builds trust. However, LSAs have limited targeting options and keyword control. Traditional Google Ads offer granular keyword targeting, ad scheduling, and creative control that LSAs don't provide. The most successful home service companies run both simultaneously: LSAs for broad high-intent visibility and Google Ads for targeted keyword capture and remarketing.

Click fraud and wasted spend are real problems — we estimate the average home service account wastes 25-35% of its budget on irrelevant clicks without proper optimization. We combat this through multiple layers: exhaustive negative keyword lists (we typically add 500+ negative keywords per account), IP exclusion lists for known competitors and bots, geographic targeting that excludes areas outside your service radius, ad scheduling to show ads only during business hours (or with after-hours bid adjustments), and click fraud monitoring software that identifies suspicious patterns. Our clients typically see a 40% reduction in wasted spend within the first month of optimization.

Three things set us apart: specialization, transparency, and accountability. Unlike generalist agencies that manage accounts across every industry, we exclusively serve home service businesses — which means we know which keywords convert for roofers vs. plumbers vs. HVAC companies, how seasonal demand patterns affect bidding, and what ad copy resonates with homeowners in distress. Second, we provide full transparency: you own your Google Ads account, you see every dollar spent, and our reporting shows cost per lead, cost per job, and ROI — not vanity metrics like impressions and clicks. Third, we're accountable to revenue, not ad spend. We'd rather generate 20 high-quality leads at $50 each than 100 low-quality leads at $10 each.