Digital Marketing
That Books Jobs

For home service businesses, we recommend allocating 5-10% of gross revenue to marketing, with 70-80% of that going to digital channels. A roofing company doing $1M in annual revenue should budget $50,000-$100,000 per year on marketing. This typically breaks down to $2,000-$5,000/month on Google Ads, $1,500-$3,000/month on SEO, and $500-$1,500/month on social media and email. The right budget depends on your market competitiveness, growth goals, and current market position — we'll help you determine the optimal allocation.

Paid channels like Google Ads and Local Services Ads generate calls within days of launch. SEO typically takes 3-6 months for meaningful results and 6-12 months for significant impact. Social media builds gradually over 2-4 months. Email marketing shows results from the first send but compounds over time. We structure our engagements to deliver quick wins from paid channels while building the organic foundation that reduces your cost-per-lead over time.

Both — they serve different purposes and work best together. Google Ads delivers immediate visibility and leads, making it perfect for emergency services and testing which keywords convert. SEO builds sustainable, compounding traffic that reduces your dependency on paid advertising over time. The most successful home service companies use both: Ads for immediate demand capture and SEO for long-term cost reduction. As your organic rankings improve, you can reduce ad spend on keywords where you rank organically and reallocate that budget to new opportunities.

We measure what matters — booked jobs, not vanity metrics. Our reporting tracks the full funnel: impressions, clicks, calls, form submissions, consultations booked, and jobs closed. We use call tracking numbers, form submission tracking, and CRM integration to attribute every lead to its source. You'll know exactly how many calls came from Google Ads vs. SEO vs. social media, what each lead cost, and what revenue it generated. Monthly strategy calls ensure we're continuously optimizing toward your business goals.

We can, but we typically recommend against shared lead services for established contractors. These platforms sell the same lead to 3-5 competitors, creating a race to the bottom on price. Instead, we help you generate exclusive leads through your own channels at a lower cost per lead. For a roofing company, generating exclusive leads through Google Ads typically costs $30-$80 per lead vs. $60-$150 for shared leads from lead generation services — and you're not competing with 4 other contractors on the same phone call.